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Wonkblog: How big food brands are boosting profits by targeting the poor

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Wonkblog: How big food brands are boosting profits by targeting the poor

Just because something is cheap doesn't mean it's a good deal.Several of America's largest food manufacturers have been shifting their retail strategy, selling less of their packaged foods in traditional grocery stores and more of those foods in dollar and discount stores, according to a recent Reuters story. Kraft, which sells Veveeta sauce, has turned its attention to the cheaper retailers. So too have General Mills and Campbell's Soup.Read full article >>